Sake Warmers and All
You know what, I was looking through my own blog and I reflected back on yesterdays post. The entry about the "Sake Warmers" seems so out of place in my blog.
If you have been following this blog long enough, you will see that its has always been about me. So, what I publish yesterday is not entirely me. Maybe its hard to explain what I'm trying to say, but it seems to me, that its just out of place that article about sake warmers.
Then this started me thinking about using blogs as a medium for product introduction and to promote products through a different medium. Just how effective would this medium be in serving this purpose? Yes, there are so many fine examples out there in WWW.
Let us explore further. For one this medium is definitely cheaper than mainstream above the line advertising, but then there are so many blogs that are both reputable and that has a large public following. Which are the ones that you target as a marketer to feature your products? Or do you trust AdSense to do all the hard work for you? Many bloggers are also promoting products for free, just on the basis that it is new, top of the line or just for the bragging rights. I have to admit, I'm also one of them. Look at my PSP post, Sony did not pay me anything but here I was trying to promote it one way or the other.
Now, I know that there are services like pay per blog that pays you good money to blog about certain products. This is good. Why? Here is another avenue for bloggers to earn some money while they blog. That idea is good. But let me advise, sponsored blogs should be written in such a way that it would not seem that you are so bias towards those products that it seems fake. Try to sell something without trying to sound like it.
Maybe, instead of being paid by a singular company for what you blog, bloggers should form a consortium (grouping) of similarly themed blogs. This way the opportunity to earn more is greater than having to go through an agency. This I can see with technology related blogs and also (if I'm not wrong) cooking/recipe related blogs. Bloggers can talk to major companies and demand a certain allowance for fully featuring the companies products. This is true for blogs that already have a large following. Especially cooking blog, when a certain ingredient is is mention, it is most likely the readers would follow it to the dot.
But then maybe all this rumbling is from too much sake. Might I add that the "sake warmer" works as it should.
Anyhow if any of you have any ideas to add, please do.... Hick! Hick!
If you have been following this blog long enough, you will see that its has always been about me. So, what I publish yesterday is not entirely me. Maybe its hard to explain what I'm trying to say, but it seems to me, that its just out of place that article about sake warmers.
Then this started me thinking about using blogs as a medium for product introduction and to promote products through a different medium. Just how effective would this medium be in serving this purpose? Yes, there are so many fine examples out there in WWW.
Let us explore further. For one this medium is definitely cheaper than mainstream above the line advertising, but then there are so many blogs that are both reputable and that has a large public following. Which are the ones that you target as a marketer to feature your products? Or do you trust AdSense to do all the hard work for you? Many bloggers are also promoting products for free, just on the basis that it is new, top of the line or just for the bragging rights. I have to admit, I'm also one of them. Look at my PSP post, Sony did not pay me anything but here I was trying to promote it one way or the other.
Now, I know that there are services like pay per blog that pays you good money to blog about certain products. This is good. Why? Here is another avenue for bloggers to earn some money while they blog. That idea is good. But let me advise, sponsored blogs should be written in such a way that it would not seem that you are so bias towards those products that it seems fake. Try to sell something without trying to sound like it.
Maybe, instead of being paid by a singular company for what you blog, bloggers should form a consortium (grouping) of similarly themed blogs. This way the opportunity to earn more is greater than having to go through an agency. This I can see with technology related blogs and also (if I'm not wrong) cooking/recipe related blogs. Bloggers can talk to major companies and demand a certain allowance for fully featuring the companies products. This is true for blogs that already have a large following. Especially cooking blog, when a certain ingredient is is mention, it is most likely the readers would follow it to the dot.
But then maybe all this rumbling is from too much sake. Might I add that the "sake warmer" works as it should.
Anyhow if any of you have any ideas to add, please do.... Hick! Hick!
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